Facebook Ads

Facebook Ads

Facebook advertising is an important way to connect with your audience on the world’s largest social network. How large? 2.80 billion monthly active users are large, to be precise.

Sure, that’s an impressive number. But Facebook ads are all about getting your message in front of exactly the right segment of those people. The people who are most likely to actually want your products or services.

Types of Facebook ads

Image ads

These simple ads are a great way to get started with Facebook paid advertising. You can create one with just a few clicks by boosting an existing post with an image from your Facebook Page.

Image ads may be simple, but that doesn’t mean they have to be boring.

For example, you might think domain names are a pretty ho-hum product. But that doesn’t stop the Canadian Internet Registration Authority from creating fun Facebook photo ads.

Video ads

Video ads can run in the News Feed and Stories, or they can appear as in-stream ads in longer Facebook videos. Video ads can show your team or your product in action, like this quick demo video ad from Abeego.

Poll ads

This mobile-only Facebook ad format incorporates an interactive component by adding a two-option poll to an image or video ad. You can add a separate link for each poll choice.

Both you and those who answer will see the tally of responses to each poll option.